Today he talked about what is different about the Michigan Stadium football experience and how it can impact attendance at games. Worth a listen. He focused on Brandon commercialism. Part of it, for me, is that in the past few years, beginning with RR I think, the stadium experience is not as pure as I recall. One thing i HATE is the music and other sound nonsense during warm ups and games, and the other crap coming from the loudspeakers. It feels like the game is being presented by a couple of AM radio morning drive-time disc jockeys.