Well said (and titled), Woody. It's like any "championship" event in the USA: opportunity for the advertisers to seize upon.
As for the game itself, I watched maybe 10 minutes of the whole thing, not giving a shit about the outcome. Afterward, however, when I learnt that our former star End, Frank Clark, was a Chief, and that a-hole Bozo (er, Bosa) a 49er, I was very glad to see KC triumph.