I wouldn't call him highly coveted even though he has a really decent offer list.
He clearly fills a need in this recruiting cycle and he's a much better option and target than most however, it's early.
I'm not saying that because I think he could flip again. I'm saying that because there are many, many other top targets that UM could work on to close the cycle that could easily be interchangeable with Couch if he decides to leave before UM gets an LOI.
That is a point that often gets lost early on in any particular class's cycle.
I did watch his tape though and my armchair reaction was a very favorable one. This kid's hips are fluid. Kind of reminds me of early tape I saw on Lavert.
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Sometimes people standing on third base think they hit a triple, but they didn't - Jim Harbaugh